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THE PILLARS OF SEARCH ENGINE OPTIMIZATION

 

PILLARS OF SEARCH ENGINE OPTIMIZATION

As the web grows and searches engines update to improve the user experience, SEO optimization methods and tools also change. Although the ideal would be for you to be aware of everyone, knowing the pillars that underpin the discipline is enough. That will give you the notions to determine, with the advice of an expert, which is the most appropriate strategy to position your website in the first places of the results pages.

Alignment between traditional SEO and Content Marketing tactics  

Every day search engine optimization consists of a symbiotic combination between traditional positioning techniques and the generation of relevant and quality content for the target audience.

This phenomenon responds to a specific fact: users search the web for valuable content that search algorithms must find and serve with a high precision index. But to stand out from so much information, content requires traditional SEO techniques to help it gain as much visibility as possible.

Proof of the importance of website optimization content is that 72% of marketing executives say that creating relevant content is their most effective SEO tactic.

Keep in mind that you have to understand a quality piece that responds to users' concerns and needs by relevance. SEO Company in Pakistan provides the best search engine optimization.

The quality of the backlinks makes the difference

The evolution of SEO has been marked by the interest that search engines have in improving the user experience. Before, the number of inbound links that a page had was a fundamental factor in determining its position in the results page's ranking. Today things have changed a bit. Algorithms give more importance to their quality than to their quantity.

Thus, the content linked by other sites can obtain a higher rank within the results ranking, but as long as they come from painful areas, and there is a significant agreement between the themes. Why? Because for Google, the inbound links from other sites are proof of the relevance and quality of the content.

Keywords

SEO optimization has changed remarkably in many aspects from its beginnings to date, but keywords continue to be the mainstay of its actions. Through these, users make their queries on the web, and on which the search engines are initially based, to determine if a content X is relevant for a specific search.

It should be noted that your choice depends on in-depth research, which allows you to determine the exact terms by which your target audience searches for content related to the products or services you sell.

It is also important to note that there is no ideal keyword density. The important thing is that you include your keywords in quantity and locations that do not affect the reading or compromise the text's quality.

Technical page optimization

The optimization website refers to the inclusion of keywords in titles, Meta descriptions, and subtitles. Also, code debugging, increased loading speed, improved traceability (site map and robots.txt file), among other elements directly related to the site's architecture.

Without it, as noted in the first point, it is impossible for content, no matter how good it is, to rank for the top positions in the SERPs.

The constant update 

When discussing search engine optimization, it is necessary to refer to Mobile-First indexing, local searches. click on luxury apartments in Lahore and see that how they optimise their content.

and Artificial Intelligence applied to SEO, among several unthinkable concepts by professionals in the discipline.

This means that evolution is constant and that the only way not to be left behind is by keeping up to date on positioning factors, new technologies, and changes in search engine algorithms.

These are the fundamental pillars of SEO optimization. Although the user experience also affects the ranking of a site on search engine results pages. If it is optimal, the bounce rates will be lower, and the percentage of traffic remaining on the web will be much higher.

In any case, these pillars of search engine optimization are broken down into many techniques that yield different results depending on the specific characteristics of the business and the website. You have to work on them to achieve a position in the first places of the SERPs. Otherwise, you will get only 1% of the organic traffic obtained by the highest-ranked site, that is, the first.

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