Eight best social networks for advertising

 

If you've already grown your customer base, defined and built your brand, and invested in content, it might be time to take the next step. Advertising can be tricky on social networks for several reasons.

The first is timing. Businesses get into ad spending too early or too late.

The first thing to do is to define your brand and your content. Next, you need to understand your goals and the types of social media that match those goals.

Social media ad spending is expected to overtake television by 2021. Ensure you work smart on your ads; it can change your business as a whole and bring you huge results. And all these things happen when you select one of the best social media marketing agency.

Know your audience

Before spending a dime on a one-click return, it's important to know your audience.

In traditional media, advertising executives have considered feedback on a magazine ad and newspaper insert. Social media requires the same attention to detail.

Knowing your audience requires knowing your brand.

The wrong platform could harm your relationship with your audience at the wrong time. A B2B SaaS (Software as a Service) probably wouldn't advertise on Snapchat.

Many marketers in all types of media make the mistake of jumping to the mainstream. For every great company that made a splash on a TV commercial, there are dozens that have never been heard from again.

Did you know that almost  48% of online ads hit the wrong targets? Work hard on your marketing strategy and campaigns before investing, this can ensure that every dollar will bring you the expected results.

The 8 best social networks for advertising:

1. Facebook

Facebook is one of the most common tool for social media. What is the reach of this power platform?

In March 2019, Facebook had  1.45 billion daily users on average. If you're wondering where your customers are, they're clearly spending time on Facebook.

The key to success with the platform is simple: don't try to hit them all.

Facebook has no involvement in worst ad campaigns is not unique and does not fit into a wider branding strategy.

The best campaigns to propel their brand integrates with SEO and content strategies and delivers a unique experience.

With video, carousel, stores, and live content, it's imperative to tailor campaigns to unique goals.

The more targeted you become on Facebook, the better your chances of capturing your share of those billions of monthly users.

2. Instagram

There is a lot to love about investing in Instagram advertising.

We live in visual culture. Instagram takes the philosophy of an image that's worth a thousand words and turns it into e-commerce gold.

If you know how to  grow your followers, protect your brand, and use hashtags like a pro, you're already on the right track.

However, Instagram's combination of story features and unique imagery has propelled the tool into a new industry. Instagram ads can be part of a content strategy to drive buyers directly to your CTA.

3. LinkedIn

If B2B is your audience rather than B2C, then LinkedIn may be the most efficient advertising budget you can spend.

Among the best social networks, LinkedIn stands out as a place of interaction between business leaders.

Their commercial navigation tools, In Messaging and content sharing opportunities, are also great avenues for networking.

Your ads will reflect the platforms in which you invest. LinkedIn enables a greater level of business conversions.

4. YouTube

Too many marketers ignore YouTube as a social media platform, but YouTube is not only one of the most popular social media platforms in the world, it makes connections in unique ways.

Additionally, YouTube's reach is impressive. On mobile-only, YouTube reaches over  18 to 49 years of age than any network or cable channel.

When traditional marketers wonder where their audience has gone, a big part of it is there on YouTube.

YouTube gives advertisers the best of both worlds on its platform. While other social media sites operate on original content, YouTube is now paying the price.

5. Snapchat

Snapchat ushered in a new era of technology and networking that most of the big players are copying.

Twitter and Facebook may have advanced live video technology, but Snapchat still has a loyal following.

Before investing, it may be wise to check user numbers. While the platform has traditionally been associated with younger sought-after users, that could change.

A recent overhaul to attract new users may have failed. Figures from May 2018 suggest that growth is stagnating. This represented the lowest user growth in a single quarter to date. The shares fell 15%.

Capturing young consumers has long been a goal of marketers. If you build brand loyalty quickly, your business can grow exponentially.

Besides, the exclusive nature of its platform creates a buzz. While other platforms have live videos, Snapchat still leads the way with younger users.

6. Pinterest

If you think of Pinterest as a large collection of photos or magazine clippings, think again. The social media platform has only been selling ads for a few years and is already making substantial revenue.

With the majority of its users being female, Pinterest also offers a unique opportunity for targeted advertising. Add to the fact that they've raised over $ 1 billion in venture capital, and it's easy to see that this platform is just getting started.

Seen this way, your brand can excel when positioned correctly on Pinterest.

7. Twitter

Marketers know how to invest in Twitter because of its rapidly growing audience, but many are unaware that Twitter is unique in its international growth.

As e-commerce removes barriers to buying and creates a global marketplace, Twitter can make a difference in your ad spend.

Twitter is making a profit and added 6 million new users in the first quarter of 2018 alone. Of those,  only 1 million were based in the United States.

If your business or customers are looking to reach a niche audience worldwide, now is the time to invest in Twitter ads.

8. WhatsApp

You heard it here. First, social messaging is the newest hit on social media.

Ok, you might have heard it elsewhere, but if you plan to capture a captive audience uniquely, WhatsApp can be a key to your growth.

WhatsApp has recently undergone an overhaul to make the platform more open to advertisers.

WhatsApp is the world's largest messaging service. The platform has more than 1.5 billion daily users.

As with the other platforms on this list, WhatsApp offers a distinct approach to reaching people. The ability to build a trusting relationship for your business is built into the privacy of contacting friends and family.

Consider diversifying your advertising campaigns

Just because you are creating targeted ads for a niche market doesn't mean you need to limit yourself to one platform. That said, your ads should reflect the platform and audience they want to reach.

Marketers who use the same type of Facebook campaign that they use for LinkedIn are missing out on great opportunities. It would be like converting a TV commercial into a radio spot.

Different platforms and their audiences react in different ways. If the name of the game is engagement, be sure to work according to each platform's needs.

By all means, diversify; your audience is not limited to a single platform.

77% of the US population currently uses social media, and many are active on more than one platform.

Measuring success

In each example of social media advertising, there is a distinct advantage over any traditional medium. You can track ROI down to the last penny when you use each of these tools.

More and more savvy marketers are learning how data can improve the customer experience. One of the best tools for incorporating this part of your strategy is measuring ad success.

This could include A / B testing of different ads on the same platform or the effectiveness of your exposure in top social media.

Act quickly when something works and cut your losses when it doesn't. By using the data to measure success, you can also create content based on customer desires.

Experiments on things

Whatever social media platform you choose and integrate this strategy into e-commerce and content creation, ads need to be created around engagement.

Remember, social media advertising has to be an engaging experience. Consumers today enjoy more and more experiences about things.

By creating engaging ads, you encourage them to buy and implement measures for your business's growth.

Receive expert help

Even if you know the types of social media to advertise on, there is more to a successful marketing campaign than visibility. Expert users of the most popular social media platforms know how to create an integrated approach.

Leveraging social media advertising funds means associating each campaign with your larger branding strategy. For any business to be successful in the digital marketplace, you need to know where you are today and where you are trying.

We can help you. Our agency takes care of creating your advertising campaigns; you don't need to worry about it, which gives you free time to focus on your business.