Skip to main content

Four tips for finding the right keywords for your SEO

 

Four tips for finding the right keywords for your SEO

Do you want to attract visitors to your site and spend time creating content? Then the subject of SEO (Search Engine Optimization) has probably become inevitable for you!

According to Google, 70-80% of search engine users only focus on organic results. An effective content strategy, the practice of SEO (Search Engine Optimization), getting SEO services in Pakistan will allow your content to reach the first page of search engines.

Sometimes skimmed over, researching the right keywords is essential if you want to obtain positive long-term results and attract qualified traffic. But which keywords to choose? Where to start?

In this article you discover the best practices to adopt a content strategy focused on the right keywords!.

1.   Think "Persona"

 Before embarking on a keyword quest, it is essential to ask yourself:

The Google algorithms are constantly developing to define if you bring a real answer to the user. The "User Intent" or the user's intention has become a determining factor if you want to get good organic results. It is a question of detecting if your contents are related to the user's expectations when carrying out his research on Google.

Therefore, your content strategy cannot be reduced to placing keywords in an article in the hope of making it rise in search results. Your content must be able to respond to the problems posed by your target by offering them real content with added value.

The persona is a fictitious character that represents your ideal customer. Good knowledge of your Persona then helps you to create relevant and timely content that speaks directly to your (future) customers.

2.   Identify relevant keywords

Have you defined your Persona, understood their different needs as well as their entire customer journey? You can start your keyword research work.

Start by listing ideas for topics and related research related to studying your Persona, then define the key phrases and keywords your target audience could use in their queries. If you don't know how to get started, you can enter a keyword in the Google search bar and observe the "Related searches" at the bottom with Google Suggest.

Example:  You are a recruitment agency. Your subject: Sourcing. The keywords: sourcing, candidate sourcing, innovative sourcing, sourcing tools, sourcing methods.

Then rely on SEO tools, some of which are free tools, that will allow you to determine if the keywords that come to your mind are also keywords with search potential on search engines. For this step, look at the search volume associated with the keyword: this is the number of times a keyword is used in a search. If the search volume is 0, it means it is not being used.

Pick the good search volume keywords, and don't be afraid to be exhaustive. Please choose many keywords, and you will refine the selection later.  Then export all the keywords and phrases as well as the statistics collected on a single file. This will help you compare and choose your words.

Here are some very useful tools for this step:

·         Moz's Keyword Explorer

·         UberSuggest

·         Semrush

·         Keywords Everywhere

·         Google AdWords Keyword Planner

·         Google Trends

·         Keyword Finder

These tools will also help you find keywords similar to your initial search using the Suggestion tool. This will allow you to go further in your investigation and find new words.

 

3.   Optimize your keyword list and find the right balance

Here you are in front of your first list and you will now refine it to choose the keywords and phrases that will be the most relevant to your content marketing strategy.

Some variables will be crossed here:

·         The search volume: This will let you know the number of monthly searches related. The higher the search volume, the more this query is entered, and the more you increase your chances of attracting visitors.

·         The competition: you are probably not the only one who wants to position yourself on these keywords. Your competitors too!

Often, keywords with a good search, the volume will also be those with a high level of competition. If the competition is too high, it will be more difficult - if not impossible - then to position yourself on this keyword. It's up to you to find the right balance when choosing keywords.

These two metrics allow you to select keywords with an interesting search volume while having a low or medium-high competition level.

4.   favor long-tail keywords

For your SEO strategy to be effective, we advise you to consider an essential point: the relevance of the chosen keywords.

Suppose the word "marketing automation" has a good search volume and an interesting level of competition. Is it really what your target will type on their favorite search engine?

Es, "marketing automation" can be the research your target audience is doing, asking questions about existing marketing automation tools. Still, it can also be a student researching the definition of marketing automation, for example.

All the stake is then here:

·         To verify the intention behind the selected keyword,

What will the user be looking for when entering the keywords?

·         Avoid short tail keywords,

With less than four words, these expressions are often quite generic and can therefore group many meanings.

According to Word Stream, 50% of searches performed are for long-tail keywords of 4 words or more.

This statistic is quite telling: your target will carry out precise research on their needs and questions. You then want to target the right expressions that will be entered on the search bar. Fortunately, you have defined your Persona and know your target's issues: this will help you refine your list of keywords and select relevant searches.

While long-tail keywords generally have less search volume than short-tail ones, they will help you qualify your traffic more.  Because whoever will type: "the best marketing automation tools" will be interested in your content found relevant.

Choosing the right keywords help attract traffic to the pages of your site. Finding the right words and phrases, analyzing search volumes, and the competition, combined with queries' relevance, will allow you to use the right terms and attract the right traffic.

You now have a set of keywords at your disposal on which you will be able to create relevantly content adapted to your business.

 

Comments

Post a Comment

Popular posts from this blog

When do you need braces?

Braces needed When do you need braces? Simply put: if your teeth are crooked. It is a very effective way to straighten your teeth. However, it is also necessary to make a good assessment; it is not that everyone does this just like that and wants to. Below we explain when you need braces. Discomfort from crooked teeth If you have crooked teeth, it can be very annoying. For example, it can sometimes be so bad that you can eat or talk less well. It is especially uncomfortable and annoying for you. In most cases, it is an aesthetic trade-off. Straight teeth simply look better! You can always opt for braces at a later age. Need braces? You can't start early enough. If children are found to have crooked teeth, it is often decided to start with braces once the milk teeth have changed. Often it is the case; the sooner you get there, the sooner you get rid of it! The first time If you visit the orthodontist sometime, he or she will see exactly what is needed. For example, he ...
Post a Comment
Read more

Eight best social networks for advertising

  If you've already grown your customer base, defined and built your brand, and invested in content, it might be time to take the next step. Advertising can be tricky on social networks for several reasons. The first is timing. Businesses get into ad spending too early or too late. The first thing to do is to define your brand and your content. Next, you need to understand your goals and the types of social media that match those goals. Social media ad spending is expected to overtake television by 2021. Ensure you work smart on your ads; it can change your business as a whole and bring you huge results. And all these things happen when you select one of the best social media marketing agency . Know your audience Before spending a dime on a one-click return, it's important to know your audience. In traditional media, advertising executives have considered feedback on a magazine ad and newspaper insert. Social media requires the same attention to detail. Knowing yo...
Post a Comment
Read more

How to Protect the Bricks of Your Under-Construction House in Bad Weather

While the process of building a new home can be thrilling, it can also be stressful, particularly if inclement weather poses a risk of harming the structure's bricks. It's critical to shield the bricks from the weather because they are essential to the integrity and lifespan of your house's structural foundation. In this blog, we'll talk about how to shield your under-construction home's bricks from the weather. Covering the Bricks with Brick Covers The easiest way to protect your bricks from bad weather is to cover them with brick covers . You can use a tarp or plastic sheeting to cover the bricks and keep them dry. Ensure the cover is securely fastened, so it doesn't come loose in windy weather. The cover should also be large enough to cover the entire brick area, leaving enough room for workers to move around the site. Using Brick Protectors Another way to protect your bricks is to use brick protectors. These are special devices that are designed to p...
Post a Comment
Read more